Privacy policy

Privacy Policy

1.1 Information on the Collection of Personal Data and Contact Details of the Controller

We are delighted that you are visiting our website https://mall-lane.com/ and thank you for your interest. Below we inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The data controller for this website according to the General Data Protection Regulation (GDPR) is:


The data controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the fact that the URL starts with "https://" and by the lock icon in your browser line.

Data Collection When Visiting Our Website

During purely informational use of our website, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

- Visited pages on our website
- Date and time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Used browser
- Used operating system
- Used IP address (if necessary, anonymized)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No further transmission or use of the data occurs. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

Hosting via Shopify

We use the shop system from the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be transferred to Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc, Shopify Payments (USA) Inc or Shopify (USA) Inc. In the case of data transfers to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by an adequacy decision from the European Commission. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz

Cookies

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basis. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some of the cookies we use are necessary for the functioning of certain features on our website (e.g., shopping cart function). By setting cookies, we can also improve the user-friendliness of our website by collecting information about how you use our website. The use of cookies is based on Art. 6 para. 1 lit. f GDPR, unless otherwise stated. If certain cookies that we use also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR, either for the performance of a contract, Art. 6 para. 1 lit. a GDPR in the case of consent, or Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to reject them, or to deactivate cookies for specific cases or generally. Each browser manages cookie settings differently. You can find more information about this in the help section of each browser, where you can learn how to change your cookie settings. Here are some links to specific browser cookie settings:

- Internet Explorer: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

- Firefox: https://support.mozilla.org/en-US/kb/third-party-cookies-firefox-tracking-protection

- Chrome: https://policies.google.com/technologies/cookies?hl=en-US

- Safari: https://help.apple.com/safari/mac/8.0/en.lproj/sfri11471.html#:~:text=Allow%20from%20current%20website%20only,access%20cookies%20or%20other%20data.

Please note that if you do not accept cookies, the functionality of our website may be limited.

Analysis Tools and Advertising

A) GOOGLE ANALYTICS

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables us to obtain information about user behavior on the website in order to improve and customize our website to the needs of users. In the process, data such as your IP address, the pages visited, your browser used, your browser language, and other anonymous usage data are sent to and stored on Google's servers in the USA. The IP address transmitted within the scope of Google Analytics is not merged with other Google data. We have also activated the "IP anonymization" feature on this website, so your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before being transmitted to the USA.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The use of Google Analytics is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior to optimize both our website and our advertising.

B) GOOGLE ADSENSE

This website uses Google AdSense, an advertising integration service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google AdSense uses cookies that are stored on your computer and allow an analysis of the use of the website. Google AdSense also uses web beacons (invisible images). These web beacons can be used to evaluate data such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is sent to a Google server in the USA and stored there. This information may be transferred by Google to its contractual partners. However, Google will not associate your IP address with other data stored by you.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior to optimize both our website and our advertising.

If you wish to deactivate Google AdSense's use of cookies, you can do so through the relevant settings in your web browser or by using the opt-out button at the following link: https://adssettings.google.com/authenticated

Please note that certain features on this website may not be available or may be limited if you have disabled the use of cookies.

Data Processing related to Google Web Fonts:

This website uses so-called web fonts from Google for uniform display of fonts.
When you open a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.
To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 (1) (f) GDPR.

Rights of the Data Subject:

As a data subject, you have several rights regarding the processing of your personal data. These rights include the right to information about which personal data is processed about you and under what circumstances.

You also have the right to have incorrect or incomplete data corrected or completed.

Under certain conditions, you have the right to request the deletion of your personal data.

You also have the right to request the restriction of the processing of your personal data under certain circumstances.

If you have provided us with personal data based on your consent or for the performance of a contract, you have the right to receive this data in a structured, commonly used, and machine-readable format.

You also have the right to object to the processing of your personal data, especially where such processing is based on our legitimate interests.

If you have given us consent to process your personal data, you can withdraw this consent at any time. The lawfulness of the processing of your data prior to withdrawal remains unaffected.

To exercise your rights or to obtain more information about data protection, please contact us at any time. Contact details can be found at the end of this privacy policy.

In addition, you have the right to lodge a complaint with a data protection authority if you believe that the processing of your personal data violates data protection laws.

Automated Decision Making:

In some cases, automated decision making, including profiling, may occur to offer you customized services or improve our products and services.

Such decisions may be based on the personal data you have provided, your user behavior, or other relevant factors.

If you have concerns about such automated decision making, you can contact us at any time to express your views.

Data Security:

We take appropriate technical and organizational measures to ensure the security of your personal data.

We take measures to prevent unauthorized access, unauthorized disclosure, unauthorized use, or unauthorized modification of your data.

In addition, we require our employees and partners to comply with strict confidentiality agreements and privacy standards.

Links to Other Websites:

Our website may contain links to other websites that we do not operate or control.

Please note that this privacy policy applies only to our website. We are not responsible for the privacy practices of other websites that we link to.

We encourage you to read the privacy policies of these websites to be aware of their privacy practices.

Changes to this Privacy Policy:

We reserve the right to change or update this privacy policy at any time to comply with changed legal requirements or our own business practices.

In the event of significant changes, we will notify you of the updated privacy policy either through a notice on our website or via email.

Data Processing for Order Fulfillment:

If necessary, personal data collected during ordering will be transferred to the selected shipping company and bank.

Data Processing by Specific Service Providers for Order Processing and Handling:

Data Processing for Payment Services:

We do not have access to your payment data, as it is processed by the respective payment service providers.

Data Processing related to Analysis and Marketing Tools:

We use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Google Analytics uses cookies to analyze how users use the website.

The information generated by the cookie about your use of the website, such as your IP address, is transmitted to and stored by Google.

Plugins and Tools:

GOOGLE WEB FONTS (EXTERNAL HOSTING):

This page uses so-called web fonts provided by Google to uniformly display fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is based on our interest in presenting our online services in a uniform and appealing way. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/

HOSTING AND CONTENT DELIVERY NETWORKS (CDN):

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space, and database services, security services, and technical maintenance services that we use for the purpose of operating this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this online service on the basis of our legitimate interests in the efficient and secure provision of this online service in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).
 

Contact details:

Business Address:

Mall-lane by Jensyr

Monseigneur W.M. Bekkerslaan 116, 3141SN, Maassluis, Netherlands

Trade number: 87387336

Business hours:
Monday - Friday
9:00am-7:00pm AEST